Now that the New Year’s revelry and celebrations are a distant memory, it's time to get to work and put all of last year’s planning and analysis into effect. And that's where it gets tricky. We all know how important it is to have a great vision..
Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content..
The need to accompany a well-articulated strategy with a clear plan to execute it has been counseled for thousands of years. The ancient Chinese military strategist, Sun Tzu, summed it up as: “Strategy without tactics is the slowest route to..