David Saabye
By David Saabye
June 15, 2017

'Hey Siri, what time is high tide?'

Apple announced the HomePod last week, the latest entry into the smart speaker market. Powered by Siri, Apple promises not just an intelligent assistant, but intelligent sound. Despite the high price tag, this device could be the hottest holiday..

Related topics: Digital Innovation, Product Development
Len Gilbert
By Len Gilbert
June 1, 2017

How to 'move fast and break things'

LinkedIn co-founder Reid Hoffman interviewed Facebook CEO Mark Zuckerberg and others on a recent episode of his excellent podcast Masters of Scale. The discussion centered on the need to launch products quickly: testing, learning and iterating,..

Related topics: Product Development
David Saabye
By David Saabye
April 27, 2017

How can your product provide a premium experience?

Marketers love to tout the “premium” aspects of wares they promote. McDonald’s sells premium salads, Alamo rents premium vehicles and Hanes offers premium socks. But do all these goods really live up to our expectations of premium?

Related topics: Customer Centricity, Product Development
Hailey Swartz
By Hailey Swartz
February 2, 2017

Using the principles of essentialism to deliver a winning MVP

Recently, I finished reading the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown. McKeon explains the value of doing less, but doing it better in order to make the highest contribution. He shares ideas on how to decide what to..

Related topics: essentialism, mvp, Product Development
Mike Mills
By Mike Mills
January 26, 2017

Stop focusing so much on your customers. And start paying attention to your users.

If you’re lucky, at least one person in your organization – probably a graphic designer or product development manager – seems to have an aversion to the word “customer,” in favor of the word “user.” They’re always talking about “user needs” and..

Related topics: Customer Experience, Product Development
Hailey Swartz
By Hailey Swartz
December 22, 2016

Five Roadblocks that Separate Ideas from Execution

Product owners are often full of good ideas for improving customers’ experiences and satisfaction with their digital products or services. But there are also some common roadblocks that hinder successful execution of those ideas. Here are five..

Related topics: Agile Development, Digital Business, Product Development
Michael McNerney
By Michael McNerney
May 10, 2016

Digital Product Design Requires Strong Organizational Leadership

Building useful digital products and meeting market needs in a legacy organization requires strong general management, not just good design. While the digital economy has changed the game, legacy companies can draw upon their strengths to develop..

Related topics: Digital Product Design, Digital Transformation, Legacy organizations, Product Development

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