Dora Chomiak
By Dora Chomiak
May 3, 2018

See your nonprofit through the eyes of a stranger: Hire a mystery shopper

When you’re running a nonprofit organization and focused on executing that strategic plan you wrote seven months ago, you know the world is changing around you. What can you do to get an outside-in perspective you can use to make course..

Related topics: nonprofits, strategy, mysteryshopper, persona, customer journey, intelligence, execution
Derek Martin
By Derek Martin
April 19, 2018

Persona non grata: Five marketing personas pitfalls to avoid

 Persona non grata: Five pitfalls to marketing personas and how to avoid them

Related topics: Customer Experience, customer journey, persona, marketing message

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