Paul Bonington
By Paul Bonington
October 18, 2018

To win with digital, get personal, fast

Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements. Personal touches have long been a tool to motivate..

Related topics: Personalization, data, customer engagement, Digital Economy
Martin Murtland
By Martin Murtland
September 20, 2018

Five trends that will shape winning data strategies

As Amazon becomes the second company to top a market capitalization of $1 trillion and investors are all agog over FAANG (Facebook, Amazon, Apple, Netflix, Google), what’s the single word you’d use to describe why these companies have been so..

Related topics: Digital Transformation, data, automation, platform, Digital Economy
Richard Fusco
By Richard Fusco
June 14, 2018

How to exhibit disruptive behavior – and move to the head of your class a disruptor

Disruptive innovation. Digital transformation. Data is the new oil. Each of these familiar idioms in the modern business lexicon is a reminder of the head-spinning velocity of technological change and its enormous impact on business behavior and..

Related topics: strategy, execution, digital disruption, Digital Economy, technology, process
By dprism
December 28, 2017

The dBrief: Best of 2017

Here’s a look back at our four most popular dBrief blog posts for 2017. We’ll return January 4 to start off 2018 with a new dBrief. Happy holidays to all our readers!

Related topics: Digital Economy, Digital Innovation, Digital Transformation, emerging technologies
Len Gilbert
By Len Gilbert
December 7, 2017

Ian Schrager finds room for innovation in a tired hotel industry

There are few harder roles than being a transformational change agent at an established company in a legacy industry. These organizations have a lot invested in their existing model, which often means forces align to protect the status quo and..

Related topics: Digital Economy, Digital Innovation
Richard Fusco
By Richard Fusco
September 14, 2017

What is your organization’s data worth? Here are some ways to find out

Business and technology executives are nearly unanimous in their recognition of data as one of their most strategic assets. For many, data is the raw material of business. It’s an asset from which tangible value can be created. This conviction is..

Related topics: Digital Economy, Featured
Paul Bonington
By Paul Bonington
March 23, 2017

For marketers, yesterday’s 'non-working' budget is today’s digital investment

Traditionally, marketers placed great emphasis on the ratio of “working spend” versus “non-working spend” in their annual budgets. For those unfamiliar with the terminology, working spend refers to the dollars allocated to messaging placed in..

Related topics: Digital Economy
Paul Bonington
By Paul Bonington
February 9, 2017

Doughnuts to dollars--through digital marketing savvy

Digital transformation is popping up in many unexpected ways today. It’s impacting even routine transactions, like buying a doughnut.

Recently I was in a trendy urban food court and was attracted to a display of sinfully rich-looking gourmet..

Related topics: Digital Economy, Digital Innovation
Adriaan Bouten
By Adriaan Bouten
November 3, 2016

Here’s Our Stack, What’s Yours?

Digital Prism Advisors is constantly experimenting with new platforms as well as sitting for product demos (see below for our latest update to this post).

Related topics: Digital Economy, Digital Innovation, digital technology, digital tools, marketing
By jbacon
January 21, 2016

The New Digital Economy Workplace

Digital Prism Managing Director Jason Bacon has led digital proposition development and digital transformation initiatives in Finance, Travel, Sports, Media, and Business Services. Here, he helps us to understand the careful balance between the..

Related topics: Digital Economy

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