Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements. Personal touches have long been a tool to motivate..
As Amazon becomes the second company to top a market capitalization of $1 trillion and investors are all agog over FAANG (Facebook, Amazon, Apple, Netflix, Google), what’s the single word you’d use to describe why these companies have been so..
Disruptive innovation. Digital transformation. Data is the new oil. Each of these familiar idioms in the modern business lexicon is a reminder of the head-spinning velocity of technological change and its enormous impact on business behavior and..
Here’s a look back at our four most popular dBrief blog posts for 2017. We’ll return January 4 to start off 2018 with a new dBrief. Happy holidays to all our readers!
There are few harder roles than being a transformational change agent at an established company in a legacy industry. These organizations have a lot invested in their existing model, which often means forces align to protect the status quo and..
Business and technology executives are nearly unanimous in their recognition of data as one of their most strategic assets. For many, data is the raw material of business. It’s an asset from which tangible value can be created. This conviction is..
Traditionally, marketers placed great emphasis on the ratio of “working spend” versus “non-working spend” in their annual budgets. For those unfamiliar with the terminology, working spend refers to the dollars allocated to messaging placed in..
Digital transformation is popping up in many unexpected ways today. It’s impacting even routine transactions, like buying a doughnut.
Recently I was in a trendy urban food court and was attracted to a display of sinfully rich-looking gourmet..
Digital Prism Advisors is constantly experimenting with new platforms as well as sitting for product demos (see below for our latest update to this post).
Digital Prism Managing Director Jason Bacon has led digital proposition development and digital transformation initiatives in Finance, Travel, Sports, Media, and Business Services. Here, he helps us to understand the careful balance between the..