Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements. Personal touches have long been a tool to motivate..
As Amazon becomes the second company to top a market capitalization of $1 trillion and investors are all agog over FAANG (Facebook, Amazon, Apple, Netflix, Google), what’s the single word you’d use to describe why these companies have been so..
From the days of the Gutenberg printing press until, oh, around the early 2000s, one rule seemed to hold firm: People would pay money for news that interested them, as long as it was easy to get, priced fairly and fresh when they got it. Along..
There are many reasons to like the agile development process. Its focus on adding value to a “minimum viable product” in iterative sprints is a great way to avoid waiting until the end of a project to see if you’re on the right track. Also, its..
In an age where data is one of the most valuable commodities in the world, organizations across the business landscape are racing to build or rebuild their data platforms to make sure they are equipped to meet the demands of an increasingly..
In the mid ‘90’s I was part of a very successful internet media start-up. As we grew, and as the market exploded into hypergrowth, I recall our CEO (a baseball fan) constantly repeating this simple phrase, “and remember, we’re only in the 1st..
Executives making substantial investments in new technology platforms and capabilities have a not-unreasonable expectation that their investments will have a lifespan of over a decade or more. This is particularly true for leaders of..
We often hear about the power of data. When gathered, curated, analyzed and leveraged properly, good data becomes information and information can trigger optimized actions. As a result, organizations can delight customers, connect members,..
As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.”