Derek Martin
By Derek Martin
February 22, 2018

Mapping the elusive 360⁰ customer experience

Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database, powered by a marketing automation platform able..

Related topics: Digital Transformation, data, Customer Experience, Digital Experience, journey, Best Of
David Saabye
By David Saabye
January 25, 2018

Are you selling what your customers are buying?

Marriott sells hotel rooms. PepsiCo sells food and beverages. Nike sells shoes and clothes. Your business sells things too: news, software, professional services, widgets…whatever. But deep down most people aren’t buying these things. What they..

Related topics: Customer Centricity, Best Of
Adriaan Bouten
By Adriaan Bouten
January 11, 2018

Adopting a digital mindset—a note from dPrism’s CEO

Dear dBrief subscriber,

We hope you’ve been enjoying our weekly e-newsletter, which offers original insights from dPrism’s top consultants along with a compilation of headlines from the best thinking across the digital landscape.

As the new year..

Related topics: Digital Transformation, Best Of
Jonathan Murray
By Jonathan Murray
December 4, 2017

The third wave: Amazon’s new cloud services deeply disrupt traditional IT

Amazon’s announcements at re:Invent, its 2017 developer conference in Las Vegas last week, define the beginning of new era in IT. The company announced a raft of new managed services that enable customers to focus on extracting business value..

Related topics: Digital Innovation, Best Of
Mike Mills
By Mike Mills
March 9, 2017

The big problem with your strategic plan? Shifts happen.

Look at the calendar. That far along in the year already? It seems only yesterday when your organization started January with a twinkling sense of optimism and a strategic plan that laid out the next 12 months with military precision.

Related topics: agile, Digital Transformation, smart, Best Of
Richard Fusco
By Richard Fusco
March 2, 2017

Trying to distill the buzz around digital transformation? Think customer experience and data.

In case you missed it, the phrase “digital transformation” is everywhere. Google it, and you will be presented with a list of nearly nine million links. That’s not as many as “big data” (64 million references), but it is quickly rising as the..

Related topics: Customer Centricity, Customer Experience, data, Digital Transformation, Best Of
Adriaan Bouten
By Adriaan Bouten
February 23, 2017

Is your business digitizing or transforming?

Is your company in need of digital transformation – or digitization? There’s an important distinction. With digitization, you’re doing the same thing – albeit in a digital way – but are not producing new results. In fact, this usually just adds..

Related topics: Digital Transformation, Best Of
Len Gilbert
By Len Gilbert
December 8, 2016

Five Ways to Turn Customer Insight from “Nice” to “Necessary”

We’ve all been at companies that talk the talk but don’t walk the walk when it comes to the importance of customer feedback and insight. At these companies, client feedback is often stuck in silos (Customer Service, Account Management, etc.) and..

Related topics: Customer Centricity, Customer Centricity, Customer Experience, Digital Business, Best Of

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