Michael McNerney
By Michael McNerney
June 15, 2016

VR advertising needs to learn key lessons from the past

Advertising in virtual reality is so new that its most basic issues, such as effective mass-market advertising and the scale required for distribution, have yet to be addressed. The elements of that distribution scale include a large, aggregated..

Related topics: Virtual Reality
Michael McNerney
By Michael McNerney
January 29, 2016

Virtual Reality: Three Opportunities & Three Hurdles

Virtual Reality (VR) continues to generate considerable buzz in the consumer space. January’s Consumer Electronics Show where Facebook’s Oculus announced pre-orders for the Rift gave the press plenty to write about. The $81B gaming industry will..

Related topics: virtual reality, Virtual Reality
Michael McNerney
By Michael McNerney
December 10, 2015

Virtual Reality: Will It Disrupt My Organization?

There is a lot of talk around virtual reality due to the upcoming releases of the Oculus Rift and HTC Hive headsets. Adding to that, The New York Times recently launched immersive VR stories, delivering 1.2 million Google Cardboard VR headsets..

Related topics: Virtual Reality

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