Len Gilbert
By Len Gilbert
July 12, 2018

Accelerate your business with 'data exhaust'

As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.” 

Related topics: strategy, technology, subscription, data, customerexperience, b2b, publisher
Mike Mills
By Mike Mills
March 1, 2018

Don’t worry, editors—content marketing will save your brand, not harm it

A former colleague from my newspaper days, who now publishes a high quality newsletter in the education sector, recently asked: “What’s the difference between news publishing and content marketing?”

Related topics: data, journey, content marketing, content, marketing, automation, membership, subscription

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