Paul Bonington
By Paul Bonington
April 5, 2018

To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content..

Related topics: customerexperience, Digital Strategy, operating model, publisher, strategic goals, Digital Marketing, pivot, data, abm
Len Gilbert
By Len Gilbert
January 19, 2017

Five steps to ensure successful execution of your strategy

The need to accompany a well-articulated strategy with a clear plan to execute it has been counseled for thousands of years. The ancient Chinese military strategist, Sun Tzu, summed it up as: “Strategy without tactics is the slowest route to..

Related topics: Digital Transformation, execution, strategic goals, strategy

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