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Insights

From the days of the Gutenberg printing press until, oh, around the early 2000s, one rule seemed to hold firm: People would pay money for news that interested them, as long as it was easy to get,...

As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.” 

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the...