Paul Bonington
By Paul Bonington
April 5, 2018

To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content..

Related topics: customerexperience, Digital Strategy, operating model, publisher, strategic goals, Digital Marketing, pivot, data, abm
Jonathan Murray
By Jonathan Murray
March 15, 2018

It's not about digital

When the internet emerged as a new channel for content providers many publishing companies created “new media” divisions. Online distribution was seen as something new and “other,” requiring a distinct operating model that would insulate the core..

Related topics: Digital Strategy, operating model, customer loop, culture

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