Dora Chomiak
By Dora Chomiak
March 8, 2018

Delta’s human touch smooths out a bumpy customer journey

When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as any experience your customer has when you are..

Related topics: data, journey, delta, Digital Experience, experience, customerexperience, customer, Customer Centricity, customer journey
Mike Mills
By Mike Mills
March 1, 2018

Don’t worry, editors—content marketing will save your brand, not harm it

A former colleague from my newspaper days, who now publishes a high quality newsletter in the education sector, recently asked: “What’s the difference between news publishing and content marketing?”

Related topics: data, journey, content marketing, content, marketing, automation, membership, subscription
Derek Martin
By Derek Martin
February 22, 2018

Mapping the elusive 360⁰ customer experience

Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database, powered by a marketing automation platform able..

Related topics: Digital Transformation, data, Customer Experience, Digital Experience, journey, Best Of

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