Revenue per Email When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a little more exotic – one of my favorite email marketing metrics is Revenue per Email (RPE). RPE is simple to calculate – you take the...
Effective marketing is critical to success in the digital economy– and email is the most effective and most profitable marketing channel around. Yes, you heard that right: email. Each year the Direct Marketing Association (DMA) ranks channels based on...
