Jeanne Jennings
By Jeanne Jennings
November 5, 2015

Revenue per Email

When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a little more exotic – one of my favorite email marketing metrics is Revenue per Email (RPE).

Related topics: Digital Marketing, email, email marketing
Jeanne Jennings
By Jeanne Jennings
October 5, 2015

Making the Case for Email Marketing

Effective marketing is critical to success in the digital economy– and email is the most effective and most profitable marketing channel around.

Related topics: Digital Marketing, email marketing

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