Derek Martin
By Derek Martin
November 16, 2018

Seven steps to accelerate your velocity

“If everything seems under control, you’re just not going fast enough”

Related topics: Velocity, digital disruption, execution, Digital Strategy
Dora Chomiak
By Dora Chomiak
September 6, 2018

Mapping your market to 'get a sense of where you are'

I don’t follow sports. But years ago, I read a biography of a famous basketball player and it stuck with me. His approach to the game offers us a useful framework not just for sports, but for leading successful organizations.

Related topics: Digital Strategy, market opportunity, teamwork, iterate, digital disruption
Paul Bonington
By Paul Bonington
April 5, 2018

To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content..

Related topics: customerexperience, Digital Strategy, operating model, publisher, strategic goals, Digital Marketing, pivot, data, abm
Adriaan Bouten
By Adriaan Bouten
March 29, 2018

Smart homes could be much smarter – here’s how

The smart home of today is great. I love being able to shout my commands to hear music or check the news, use my phone to turn on my lights, lawn sprinkler or security system and use my laptop at work to inspect the perimeter of my yard.

Related topics: Digital Strategy, hue, smart homes, iot, amazon, google, apple, Customer Experience
Len Gilbert
By Len Gilbert
March 22, 2018

Using Google Shopping Actions (and other tools) to beat Amazon

As readers of my blog posts know, I am a huge Amazon fanboy. After competing against them for 10 years at Barnes & Noble and being a heavy customer and Prime member for the last decade, I feel it is not hyperbole to say that they are the best..

Related topics: Digital Strategy, amazon, google, shopping, emerging technologies
Jonathan Murray
By Jonathan Murray
March 15, 2018

It's not about digital

When the internet emerged as a new channel for content providers many publishing companies created “new media” divisions. Online distribution was seen as something new and “other,” requiring a distinct operating model that would insulate the core..

Related topics: Digital Strategy, operating model, customer loop, culture
Len Gilbert
By Len Gilbert
December 15, 2016

Four Favorite “Big Company” Innovations

Innovation should not be reserved for digital players and start-ups. Agility in any businesses requires the ability and creativity to adapt to changing markets and customer needs. There are plenty of established legacy businesses that are..

Related topics: agile, Digital Innovation, Digital Strategy, digital technology, innovation, Uncategorized
Len Gilbert
By Len Gilbert
October 13, 2016

Cybersecurity's Key Areas & Best Practices

According to Techcrunch, the 2013 breach of Target cost a whopping $162M. In a year of increasingly damaging public hacks, it’s important to reiterate the central place that cybersecurity must play in every company’s digital strategy.

Related topics: Cyber Security, cybersecurity, Digital Strategy, Digital Transformation
Len Gilbert
By Len Gilbert
September 29, 2016

Don’t Think Services, Think About Experiences

When working with clients to imagine their future digital successes, we use a few different lenses to help build digital strategy. First we use the lens of customer centricity, staying close to customer needs and reimagining strategy built around..

Related topics: Customer Centricity, Digital Experience, Digital Strategy
Len Gilbert
By Len Gilbert
February 11, 2016

A 360-Degree View of Your Customer

I recently spent 30 minutes trying to solve a problem in the customer service section of a service provider's website. Frustrated I picked up the phone and called them. The representative answered and somehow already knew my exact problem, and..

Related topics: Customer Centricity, Customer Centricity, Customer Experience, Digital Strategy

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