Paul Bonington
By Paul Bonington
April 5, 2018

To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content..

Related topics: customerexperience, Digital Strategy, operating model, publisher, strategic goals, Digital Marketing, pivot, data, abm
Mike Mills
By Mike Mills
December 1, 2016

Yes, Nonprofits, You Too Have a Digital Future

Join a group. Share. Learn. Advance your career. Meet up.

Executives of membership-based associations are painfully aware that many of the basic roles their organizations have long played can now be handled over a smartphone – without them.

Related topics: associations, Digital Innovation, Digital Marketing, Member Value Proposition, non-profit
Jeanne Jennings
By Jeanne Jennings
November 5, 2015

Revenue per Email

When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a little more exotic – one of my favorite email marketing metrics is Revenue per Email (RPE).

Related topics: Digital Marketing, email, email marketing
Jeanne Jennings
By Jeanne Jennings
October 5, 2015

Making the Case for Email Marketing

Effective marketing is critical to success in the digital economy– and email is the most effective and most profitable marketing channel around.

Related topics: Digital Marketing, email marketing

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