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Insights

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the...

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Executives of membership-based associations are painfully aware that many of the basic roles their organizations have long played can now be...

When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a little more exotic – one of my favorite email marketing metrics is Revenue per...

Effective marketing is critical to success in the digital economy– and email is the most effective and most profitable marketing channel around.