When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as any experience your customer has when you are..
Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database, powered by a marketing automation platform able..
When working with clients to imagine their future digital successes, we use a few different lenses to help build digital strategy. First we use the lens of customer centricity, staying close to customer needs and reimagining strategy built around..