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Q: How many nonprofit employees does it take to screw in a light bulb?

An object lesson in the Salesforce acquisition of MuleSoft

On March 20 Salesforce announced it had agreed to buy MuleSoft, a maker of API data integration software, for $6.5 Billion. The...

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the...

When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as...

A former colleague from my newspaper days, who now publishes a high quality newsletter in the education sector, recently asked: “What’s the difference between news publishing and content...

Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database,...

One of the biggest challenges businesses face in their ongoing digital transformation efforts is modernizing core legacy systems. Quite often these systems are highly customized. They’re also...

It’s become a business cliche but it remains true: data is the ‘oil’ of the digital economy. Data enables everything in the digital marketplace, it is the means by which every company or...