A generation ago, one of the biggest challenges for organizations was gathering user data. In today’s digital world, gathering data is much less of a hurdle than it used to be. If anything, there’s too much data available. The modern challenge is using the data in the...
The importance of data and how to use it effectively is changing the very fabric of many companies, with Chief Data Officers (CDOs) becoming increasingly important reporting to CIOs, CTOs, CDOs or even CEOs in some organizations. As Google Trends suggests, the demand...
Originally authored by Martin Murtland. Updated by Len Gilbert 2021. What’s a four-letter word that best describes why five companies – Apple, Microsoft, Amazon and Google/Alphabet – are worth over $1 trillion each? That’s right: Data. By now, most senior executives...
As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.” That means taking maximum advantage of the organization’s main by-product: data on customers’ actions and...