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Insights

Recently at the offices of one of the most technologically advanced companies in the world, I was reminded of the value of low-tech customer feedback techniques.

According to Google Trends, the phrase “digital transformation”  reached “peak” popularity the week of January 13 this year, meaning that during no prior week was the term as popular. Google...

Ask a dozen consultants what the term digital transformation means and you’ll likely get a dozen different answers . The term has become so overused and so lacking in definition it has...

Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements....

As Amazon becomes the second company to top a market capitalization of $1 trillion and investors are all agog over FAANG (Facebook, Amazon, Apple, Netflix, Google), what’s the single word you’d...

From the days of the Gutenberg printing press until, oh, around the early 2000s, one rule seemed to hold firm: People would pay money for news that interested them, as long as it was easy to get,...

There are many reasons to like the agile development process. Its focus on adding value to a “minimum viable product” in iterative sprints is a great way to avoid waiting until the end of a...

In an age where data is one of the most valuable commodities in the world, organizations across the business landscape are racing to build or rebuild their data platforms to make sure they are...