Mark Carberry
By Mark Carberry
July 19, 2018

Whose data is it? Navigating the shifting world of data privacy

We often hear about the power of data. When gathered, curated, analyzed and leveraged properly, good data becomes information and information can trigger optimized actions.  As a result, organizations can delight customers, connect members,..

Related topics: strategy, data, customerexperience, regulation, privacy
Len Gilbert
By Len Gilbert
July 12, 2018

Accelerate your business with 'data exhaust'

As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.” 

Related topics: strategy, technology, subscription, data, customerexperience, b2b, publisher
Paul Bonington
By Paul Bonington
April 5, 2018

To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content..

Related topics: customerexperience, Digital Strategy, operating model, publisher, strategic goals, Digital Marketing, pivot, data, abm
Dora Chomiak
By Dora Chomiak
March 8, 2018

Delta’s human touch smooths out a bumpy customer journey

When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as any experience your customer has when you are..

Related topics: data, journey, delta, Digital Experience, experience, customerexperience, customer, Customer Centricity, customer journey

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