We often hear about the power of data. When gathered, curated, analyzed and leveraged properly, good data becomes information and information can trigger optimized actions. As a result, organizations can delight customers, connect members,..
As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.”
Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content..
When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as any experience your customer has when you are..