Dora Chomiak
By Dora Chomiak
May 3, 2018

See your nonprofit through the eyes of a stranger: Hire a mystery shopper

When you’re running a nonprofit organization and focused on executing that strategic plan you wrote seven months ago, you know the world is changing around you. What can you do to get an outside-in perspective you can use to make course..

Related topics: nonprofits, strategy, mysteryshopper, persona, customer journey, intelligence, execution
Derek Martin
By Derek Martin
April 19, 2018

Persona non grata: Five marketing personas pitfalls to avoid

 Persona non grata: Five pitfalls to marketing personas and how to avoid them

Related topics: Customer Experience, customer journey, persona, marketing message
Dora Chomiak
By Dora Chomiak
March 8, 2018

Delta’s human touch smooths out a bumpy customer journey

When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as any experience your customer has when you are..

Related topics: data, journey, delta, Digital Experience, experience, customerexperience, customer, Customer Centricity, customer journey

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