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Insights

Recently at the offices of one of the most technologically advanced companies in the world, I was reminded of the value of low-tech customer feedback techniques.

Normally I take my car to a dealer for service, even for an oil change. I’ve always assumed that the dealer knows my car best and I can be assured the parts and service meet manufacturer's...

Back in March, 2015 I wrote an article on the company that I saw as the biggest transformation failure in the last 20 years: Sony Corp. At the time, the company was suffering from a combination of...

Ask a dozen consultants what the term digital transformation means and you’ll likely get a dozen different answers . The term has become so overused and so lacking in definition it has...

Of all the technologies and buzz words in the headlines, one has to go pretty far down the list to find “messaging apps.” This is surprising, because messaging apps are in the middle stages of...

Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements....

The form and purpose of the modern scientific membership society is based on a template created by the guild system of early and late middle-ages Europe and the foundation of the Royal Society in...

Many dPrism engagements revolve around significant transformations of how our clients think about, and operate, their businesses. We help them identify and execute on market opportunities, new...