Len Gilbert
By Len Gilbert
May 10, 2018

Five Steps to Unlocking Market Opportunities

Are you worried about competitors or upstarts nibbling at pieces of your business, or worse?

Related topics: strategy, execution, market opportunity, outside-in, Customer Centricity, prioritize, position
Richard Fusco
By Richard Fusco
April 12, 2018

Blending on-premise legacy systems with cloud computing

An object lesson in the Salesforce acquisition of MuleSoft

On March 20 Salesforce announced it had agreed to buy MuleSoft, a maker of API data integration software, for $6.5 Billion. The announcement was met with skepticism in some quarters, with..

Related topics: cloud, case study, legacy, data, saas, strategy, mulesoft, salesforce, Customer Centricity
dprism
By dprism
December 29, 2016

The dBrief: Best of 2016

Here's a look back at our three most popular dBrief blog posts for 2016. We'll be back next week to start off 2017 with a new dBrief. Happy holidays to all our readers!

Related topics: Customer Centricity, Customer Centricity, Digital Innovation, dprism
Len Gilbert
By Len Gilbert
December 8, 2016

Five Ways to Turn Customer Insight from “Nice” to “Necessary”

We’ve all been at companies that talk the talk but don’t walk the walk when it comes to the importance of customer feedback and insight. At these companies, client feedback is often stuck in silos (Customer Service, Account Management, etc.) and..

Related topics: Customer Centricity, Customer Centricity, Customer Experience, Digital Business, Best Of
Len Gilbert
By Len Gilbert
June 23, 2016

Customer Centricity is the North Star of Digital Innovation

About a year ago, I wrote about the paramount importance of customer-centricity and customer experience in the digital economy. I focused on the idea that there is the direct correlation between listening to customers and achieving better..

Related topics: Customer Centricity, Digital Innovation
Len Gilbert
By Len Gilbert
February 11, 2016

A 360-Degree View of Your Customer

I recently spent 30 minutes trying to solve a problem in the customer service section of a service provider's website. Frustrated I picked up the phone and called them. The representative answered and somehow already knew my exact problem, and..

Related topics: Customer Centricity, Customer Centricity, Customer Experience, Digital Strategy

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