Mike Mills
By Mike Mills
June 28, 2018

Your messaging has a shelf life: How to maximize the time-value of content

If you handle or manage your organization’s content, whether you work at a for-profit or nonprofit, you may occasionally feel stuck in a box: You’ve got some social media posts to push out, an annual report to finish, a white paper from Research..

Related topics: strategy, content, social media, social media strategy
Mike Mills
By Mike Mills
March 1, 2018

Don’t worry, editors—content marketing will save your brand, not harm it

A former colleague from my newspaper days, who now publishes a high quality newsletter in the education sector, recently asked: “What’s the difference between news publishing and content marketing?”

Related topics: data, journey, content marketing, content, marketing, automation, membership, subscription

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