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Paul Bonington

Paul Bonington

Recent Posts

Digital transformation and innovation has cascaded through major global industries over the last decade. However, construction has lagged somewhat conspicuously behind. In fact, a recent study...

Faced with accelerating technological, social and economic change, we know businesses are fast becoming more responsive to market forces, and are more adept at thinking about and initiating...

Are your sales, marketing and product departments aligned and synchronized? Or is your organization pulling slightly to the left or the right, creating resistance to optimal market traction and...

The pressure for businesses to transform and sustain a culture of change has never been greater. Traditional companies are giving ground to upstarts at an increasing rate. In fact, only 64...

Traditionally, marketers placed great emphasis on the ratio of “working spend” versus “non-working spend” in their annual budgets. For those unfamiliar with the terminology, working spend refers...

Digital transformation is popping up in many unexpected ways today. It’s impacting even routine transactions, like buying a doughnut.

Recently I was in a trendy urban food court and was attracted...

What happens when you combine unprecedented access to internal and external data sources, new analytical tools, data mobility across the enterprise, and sophisticated digital marketing...