Derek Martin
By Derek Martin
November 16, 2018

Seven steps to accelerate your velocity

“If everything seems under control, you’re just not going fast enough”

Related topics: Velocity, digital disruption, execution, Digital Strategy
Richard Fusco
By Richard Fusco
November 1, 2018

Yes, your business needs a messaging app strategy

Of all the technologies and buzz words in the headlines, one has to go pretty far down the list to find “messaging apps.” This is surprising, because messaging apps are in the middle stages of disrupting communications just as deeply as Uber and..

Related topics: Messaging, Chatbots, automation, artificial intelligence
Paul Bonington
By Paul Bonington
October 18, 2018

To win with digital, get personal, fast

Most people want to feel special and unique when considering a purchase or transaction. They want to be recognized, catered to and treated as individuals with specific needs and requirements. Personal touches have long been a tool to motivate..

Related topics: Personalization, data, customer engagement, Digital Economy
Adriaan Bouten
By Adriaan Bouten
October 11, 2018

The key to retaining young professionals: Think 'digital first'

Many organizations, for-profit and nonprofit alike, remain baffled over how to create the right environment and culture for young professionals. Whether the goal is hiring and retention or attracting new society members at the early stages of..

Related topics: Digital Engagement, Employee Retention, Collaboration, Digital First
Jonathan Murray
By Jonathan Murray
October 5, 2018

Science societies should look to the past for their new operating model

The form and purpose of the modern scientific membership society is based on a template created by the guild system of early and late middle-ages Europe and the foundation of the Royal Society in England in 1660. The concept was simple:..

Related topics: science societies, Digital Transformation, open access, journal publishing
Len Gilbert
By Len Gilbert
September 27, 2018

Looking back from the future

Many dPrism engagements revolve around significant transformations of how our clients think about, and operate, their businesses. We help them identify and execute on market opportunities, new digital products and services, new business models..

Related topics: Digital Transformation, Project Managment, Project Narrative, Communication
Martin Murtland
By Martin Murtland
September 20, 2018

Five trends that will shape winning data strategies

As Amazon becomes the second company to top a market capitalization of $1 trillion and investors are all agog over FAANG (Facebook, Amazon, Apple, Netflix, Google), what’s the single word you’d use to describe why these companies have been so..

Related topics: Digital Transformation, data, automation, platform, Digital Economy
Mark Carberry
By Mark Carberry
September 13, 2018

Make digital transformation part of your culture

We at Digital Prism Advisors are hardly the only ones to write about digital transformation. Some days it feels like a deluge of comments, content and hype. We’re honored that this blog ranks as a Top 25 source in this topic. Part of our value as..

Related topics: Digital Transformation, Digital Product Design, Collaboration, culture, vertical integration
Dora Chomiak
By Dora Chomiak
September 6, 2018

Mapping your market to 'get a sense of where you are'

I don’t follow sports. But years ago, I read a biography of a famous basketball player and it stuck with me. His approach to the game offers us a useful framework not just for sports, but for leading successful organizations.

Related topics: Digital Strategy, market opportunity, teamwork, iterate, digital disruption
Mike Mills
By Mike Mills
August 30, 2018

Facebook is out of the news business. Now publishers can focus on publishing.

From the days of the Gutenberg printing press until, oh, around the early 2000s, one rule seemed to hold firm: People would pay money for news that interested them, as long as it was easy to get, priced fairly and fresh when they got it. Along..

Related topics: data, b2b, publisher, Digital Publishing, social media, news
Derek Martin
By Derek Martin
August 23, 2018

Want an effective agile process? Stop obsessing about agile

There are many reasons to like the agile development process. Its focus on adding value to a “minimum viable product” in iterative sprints is a great way to avoid waiting until the end of a project to see if you’re on the right track. Also, its..

Related topics: strategy, execution, data, process, agile
Richard Fusco
By Richard Fusco
August 16, 2018

Five steps to achieving a modern data strategy

In an age where data is one of the most valuable commodities in the world, organizations across the business landscape are racing to build or rebuild their data platforms to make sure they are equipped to meet the demands of an increasingly..

Related topics: strategy, execution, data
Paul Bonington
By Paul Bonington
August 10, 2018

Data alliances are booming, and it’s only the first inning

In the mid ‘90’s I was part of a very successful internet media start-up. As we grew, and as the market exploded into hypergrowth, I recall our CEO (a baseball fan) constantly repeating this simple phrase, “and remember, we’re only in the 1st..

Related topics: strategy, execution, data
Adriaan Bouten
By Adriaan Bouten
August 2, 2018

Top B2B executives must find and defend their market 'white spaces'

Last week the Washington Business Journal published an article highlighting FiscalNote’s planned acquisition of CQ Roll Call, in which the author insightfully observed “The deal is just the latest example of a young upstart buying a traditional —..

Related topics: strategy, execution, outside-in, innovation
Jonathan Murray
By Jonathan Murray
July 26, 2018

Three keys to sustainable (software) development

Executives making substantial investments in new technology platforms and capabilities have a not-unreasonable expectation that their investments will have a lifespan of over a decade or more. This is particularly true for leaders of..

Related topics: strategy, data, software, iteration, modular
Mark Carberry
By Mark Carberry
July 19, 2018

Whose data is it? Navigating the shifting world of data privacy

We often hear about the power of data. When gathered, curated, analyzed and leveraged properly, good data becomes information and information can trigger optimized actions.  As a result, organizations can delight customers, connect members,..

Related topics: strategy, data, customerexperience, regulation, privacy
Len Gilbert
By Len Gilbert
July 12, 2018

Accelerate your business with 'data exhaust'

As modern digital platforms replace old publishing models, any organization that earns revenue from publishing should learn to leverage its own “data exhaust.” 

Related topics: strategy, technology, subscription, data, customerexperience, b2b, publisher
Dora Chomiak
By Dora Chomiak
July 5, 2018

Keep your team focused: Put your clients in the picture

Successful organizations stay close to their customers and adapt to meet users’ changing needs. Start-ups have to do it just to survive the next week. Established companies are able to take a longer view, but given the pace of change, they are..

Related topics: strategy, technology, engagement, selfie, picture, photography
Mike Mills
By Mike Mills
June 28, 2018

Your messaging has a shelf life: How to maximize the time-value of content

If you handle or manage your organization’s content, whether you work at a for-profit or nonprofit, you may occasionally feel stuck in a box: You’ve got some social media posts to push out, an annual report to finish, a white paper from Research..

Related topics: strategy, content, social media, social media strategy
Derek Martin
By Derek Martin
June 21, 2018

Five steps to a successful customer experience platform

By now you likely know all about the importance of the user experience (UX) in product design. Another angle on making your organization user-centric that’s getting more attention is CX, for “customer experience.” Simply put, CX seeks to give..

Related topics: strategy, execution, technology, process, Customer Experience, platform
Richard Fusco
By Richard Fusco
June 14, 2018

How to exhibit disruptive behavior – and move to the head of your class a disruptor

Disruptive innovation. Digital transformation. Data is the new oil. Each of these familiar idioms in the modern business lexicon is a reminder of the head-spinning velocity of technological change and its enormous impact on business behavior and..

Related topics: strategy, execution, digital disruption, Digital Economy, technology, process
Paul Bonington
By Paul Bonington
June 7, 2018

'Smart cities' on the rise leverage big data, commercial innovation

City populations are growing rapidly in the United States and around the world. Migration from the suburbs and rural communities to metropolitan areas is being fueled by the promise of cultural experience and diversity, education, good jobs and..

Related topics: strategy, execution, smart, cities, data, data-driven
Adriaan Bouten
By Adriaan Bouten
May 31, 2018

Data and agile – Key concepts behind the buzzwords all executives should know

Hepburn and Tracy. Gin and tonic. Yin and yang. Some pairs are just meant to be, especially when their combination is greater than the sum of their parts. Today, we should be adding “data” and “agile” to this list of inseparable pairs. While..

Related topics: strategy, execution, data, agile, productize, value-creation, iterate, waterfall
Jonathan Murray
By Jonathan Murray
May 24, 2018

Is your future ‘serverless’?

Is your future ‘serverless’?

Few aspects of business confound and irritate senior executives more than the IT’s addiction to trends, buzzwords and impenetrable acronyms, the seemingly endless complexity of the organization’s IT landscape, the..

Related topics: strategy, execution, serverless computing, IT management, computing evolution, IT strategy
Mark Carberry
By Mark Carberry
May 17, 2018

A checklist for successful transformations

You built a strategy and a plan. Everyone signed off at the annual meeting. Great! 

Related topics: strategy, execution, prioritize, planning, checklist, transform
Len Gilbert
By Len Gilbert
May 10, 2018

Five Steps to Unlocking Market Opportunities

Are you worried about competitors or upstarts nibbling at pieces of your business, or worse?

Related topics: strategy, execution, market opportunity, outside-in, Customer Centricity, prioritize, position
Dora Chomiak
By Dora Chomiak
May 3, 2018

See your nonprofit through the eyes of a stranger: Hire a mystery shopper

When you’re running a nonprofit organization and focused on executing that strategic plan you wrote seven months ago, you know the world is changing around you. What can you do to get an outside-in perspective you can use to make course..

Related topics: nonprofits, strategy, mysteryshopper, persona, customer journey, intelligence, execution
Mike Mills
By Mike Mills
April 26, 2018

What to do less of? Why nonprofits struggle with resource planning

Q: How many nonprofit employees does it take to screw in a light bulb?

Related topics: nonprofits, peterdrucker, data, capacityplanning, staffing, planning, data-driven, resource
Derek Martin
By Derek Martin
April 19, 2018

Persona non grata: Five marketing personas pitfalls to avoid

 Persona non grata: Five pitfalls to marketing personas and how to avoid them

Related topics: Customer Experience, customer journey, persona, marketing message
Richard Fusco
By Richard Fusco
April 12, 2018

Blending on-premise legacy systems with cloud computing

An object lesson in the Salesforce acquisition of MuleSoft

On March 20 Salesforce announced it had agreed to buy MuleSoft, a maker of API data integration software, for $6.5 Billion. The announcement was met with skepticism in some quarters, with..

Related topics: cloud, case study, legacy, data, saas, strategy, mulesoft, salesforce, Customer Centricity
Paul Bonington
By Paul Bonington
April 5, 2018

To thrive, business publishers must pivot from being ‘nice to have’ to being ‘essential’

Business-to-business publishers have been battling digital and market disruption now for more than two decades – with varying measures of success. The main culprit of disruption is the rise of the internet, which has forever changed how content..

Related topics: customerexperience, Digital Strategy, operating model, publisher, strategic goals, Digital Marketing, pivot, data, abm
Adriaan Bouten
By Adriaan Bouten
March 29, 2018

Smart homes could be much smarter – here’s how

The smart home of today is great. I love being able to shout my commands to hear music or check the news, use my phone to turn on my lights, lawn sprinkler or security system and use my laptop at work to inspect the perimeter of my yard.

Related topics: Digital Strategy, hue, smart homes, iot, amazon, google, apple, Customer Experience
Len Gilbert
By Len Gilbert
March 22, 2018

Using Google Shopping Actions (and other tools) to beat Amazon

As readers of my blog posts know, I am a huge Amazon fanboy. After competing against them for 10 years at Barnes & Noble and being a heavy customer and Prime member for the last decade, I feel it is not hyperbole to say that they are the best..

Related topics: Digital Strategy, amazon, google, shopping, emerging technologies
Jonathan Murray
By Jonathan Murray
March 15, 2018

It's not about digital

When the internet emerged as a new channel for content providers many publishing companies created “new media” divisions. Online distribution was seen as something new and “other,” requiring a distinct operating model that would insulate the core..

Related topics: Digital Strategy, operating model, customer loop, culture
Dora Chomiak
By Dora Chomiak
March 8, 2018

Delta’s human touch smooths out a bumpy customer journey

When you map out your customer’s online journey, think about each point of interaction your users have with your data. Consider how your customer reacts to both anything you send out as well as any experience your customer has when you are..

Related topics: data, journey, delta, Digital Experience, experience, customerexperience, customer, Customer Centricity, customer journey
Mike Mills
By Mike Mills
March 1, 2018

Don’t worry, editors—content marketing will save your brand, not harm it

A former colleague from my newspaper days, who now publishes a high quality newsletter in the education sector, recently asked: “What’s the difference between news publishing and content marketing?”

Related topics: data, journey, content marketing, content, marketing, automation, membership, subscription
Derek Martin
By Derek Martin
February 22, 2018

Mapping the elusive 360⁰ customer experience

Imagine a complete view of every digital interaction you have with your customer. Imagine every step of the customer journey feeding data into your Customer Relationship Management (CRM) database, powered by a marketing automation platform able..

Related topics: Digital Transformation, data, Customer Experience, Digital Experience, journey, Best Of
Richard Fusco
By Richard Fusco
February 15, 2018

What’s next in enterprise technology? Get ready for Anything (as a Service)

One of the biggest challenges businesses face in their ongoing digital transformation efforts is modernizing core legacy systems. Quite often these systems are highly customized. They’re also running older versions of software, which can be..

Related topics: Digital Transformation, data, cloud
Len Gilbert
By Len Gilbert
February 8, 2018

Using data to improve your products—four innovative approaches

We’ve heard “data is the new oil” so often it seems like it’s time to move on to “XXXX is the new data.” But the statement is more valid than ever. And, unlike black gold, virtually everyone has data in their backyard, just waiting to be..

Related topics: Digital Innovation
Paul Bonington
By Paul Bonington
February 2, 2018

Don’t wait for a disruption to rethink your vision and mission statements

Clear vision and mission statements are the building blocks of a sound enterprise strategy. Whether you’re a for-profit business, or not-for-profit association, it’s essential to hone these statements into critical guideposts for your..

Related topics: Digital Transformation
David Saabye
By David Saabye
January 25, 2018

Are you selling what your customers are buying?

Marriott sells hotel rooms. PepsiCo sells food and beverages. Nike sells shoes and clothes. Your business sells things too: news, software, professional services, widgets…whatever. But deep down most people aren’t buying these things. What they..

Related topics: Customer Centricity, Best Of
Dora Chomiak
By Dora Chomiak
January 18, 2018

How Google dropped the ball but scored a home run

Earlier this winter, Google launched an awful product: Google Pixel Buds Bluetooth headphones ($165), which were beleaguered by the unfortunate problem of not transmitting sound. (Here’s a Wired magazine review that enumerates the headphone’s..

Related topics: Customer Centricity
Adriaan Bouten
By Adriaan Bouten
January 11, 2018

Adopting a digital mindset—a note from dPrism’s CEO

Dear dBrief subscriber,

We hope you’ve been enjoying our weekly e-newsletter, which offers original insights from dPrism’s top consultants along with a compilation of headlines from the best thinking across the digital landscape.

As the new year..

Related topics: Digital Transformation, Best Of
Mike Mills
By Mike Mills
January 4, 2018

Five competitors, one prize for the best customer service. Who won?

Like most of us, I seem to find myself at the end of the year interacting more than usual with retail, travel and service companies and organizations. Holiday shopping and travel explain part of it, while end-of-year deadlines and extra time off..

Related topics: Customer Centricity
dprism
By dprism
December 28, 2017

The dBrief: Best of 2017

Here’s a look back at our four most popular dBrief blog posts for 2017. We’ll return January 4 to start off 2018 with a new dBrief. Happy holidays to all our readers!

Related topics: Digital Economy, Digital Innovation, Digital Transformation, emerging technologies
Richard Fusco
By Richard Fusco
December 21, 2017

Challenges in adopting disruptive technologies

In last week’s edition of the dBrief, Paul Bonington wrote about the “accelerated disruption” that is forecast for 2018. There can be little doubt the technologies that sparked and shaped digital transformations over the past few years are..

Related topics: Digital Transformation
Paul Bonington
By Paul Bonington
December 14, 2017

‘Accelerated disruption’ underpins 2018 market predictions

It’s that time of year when the analysts, researchers and pundits “look behind to look ahead,” so let’s assess the impact of digital transformation in 2017 and forecast the trends for 2018 and beyond. One message is clear: There will be no..

Related topics: Digital Innovation, Digital Transformation
Len Gilbert
By Len Gilbert
December 7, 2017

Ian Schrager finds room for innovation in a tired hotel industry

There are few harder roles than being a transformational change agent at an established company in a legacy industry. These organizations have a lot invested in their existing model, which often means forces align to protect the status quo and..

Related topics: Digital Economy, Digital Innovation
Jonathan Murray
By Jonathan Murray
December 4, 2017

The third wave: Amazon’s new cloud services deeply disrupt traditional IT

Amazon’s announcements at re:Invent, its 2017 developer conference in Las Vegas last week, define the beginning of new era in IT. The company announced a raft of new managed services that enable customers to focus on extracting business value..

Related topics: Digital Innovation, Best Of
Dora Chomiak
By Dora Chomiak
November 30, 2017

Go ‘retro’ to improve cross-team collaboration

When you collaborate with a group of people to transform your company, by definition, you are inventing stuff as you go along. There is no specific playbook you follow. Each day differs from the one before it. And it can get pretty frenetic. You..

Related topics: Digital Transformation
David Saabye
By David Saabye
November 22, 2017

Out of the box, into the cloud: Adobe’s transformation success story

Have you ever looked at your product portfolio or your business model and thought “gee, if we could start over we would do this totally differently and become much more successful”? And have you wondered what causes the inertia that keeps your..

Related topics: cloud, Digital Transformation, transformative
Adriaan Bouten
By Adriaan Bouten
November 16, 2017

Crosscheck! How to gain altitude in quality through collaboration

We’ve all heard flight attendants say “crosscheck” to each other just before take-off. Pilots and flight crew use that word to indicate that one person has verified the task of another (Are the doors secured? Bins closed?). The same kind of..

Related topics: Digital Transformation
Mike Mills
By Mike Mills
November 9, 2017

How to survive an audit — of your content

The content on your organization’s website is an asset. So, imagine for a moment that each piece you’ve published is one of your employees. Some questions would immediately come to mind: What is its job description? How hard is it working?  How..

Related topics: Digital Transformation
Richard Fusco
By Richard Fusco
November 2, 2017

Beyond big data: report from the Strata Data Conference

For years the Strata Data Conference has been a mecca for technology and business leaders, the place for sharing ideas and experiences and for measuring progress of the digital economy through a “big data” lens.

Related topics: Digital Transformation
Len Gilbert
By Len Gilbert
October 26, 2017

What is transformation? Consider the future of the lawn mower

Does your company view selling PDF documents as proof your business is becoming more digital?

Related topics: Digital Transformation
Paul Bonington
By Paul Bonington
October 19, 2017

Today’s investors demand bulletproof digital strategies—are you prepared?

Investors and the boards that represent them are becoming increasingly savvy when it comes to assessing digital transformation strategies. “Where are you in your digital strategy” is being asked with greater frequency and urgency across the..

Related topics: Digital Transformation
David Saabye
By David Saabye
October 12, 2017

Learning how to apply 'fail fast' thinking to your business

“Fail fast, fail often and learn from your mistakes.” This mantra has long been touted by entrepreneurs and leaders of start-ups. But while many executives agree in principle with this philosophy, they struggle to incorporate the concept into..

Related topics: Digital Transformation
Dora Chomiak
By Dora Chomiak
October 5, 2017

Non-profit survival tips for the digital world

Much of the value of trade and professional organizations is found in the networking and educational opportunities they deliver. When for-profit companies offer services that replace these traditional values, non-profits must look for other ways..

Related topics: Digital Innovation, Uncategorized
Adriaan Bouten
By Adriaan Bouten
September 28, 2017

Services-sector automation: The path to 2030

Automation has made a lot of progress, in the physical world with robotics as well as more recently in the virtual world of the services professions and industries. There are a lot of predictions about how automation will impact the white-collar..

Related topics: emerging technologies
Mike Mills
By Mike Mills
September 21, 2017

I love my electric vehicle. Why are so many other car buyers resistant?

I couldn’t be happier with my all-electric 2013 Nissan Leaf. For four years now I’ve been gleefully swooshing past gas stations. And it’s been in the shop only once, back in March, to upgrade the navigation software. Other than tires, brakes,..

Related topics: Customer Centricity
Richard Fusco
By Richard Fusco
September 14, 2017

What is your organization’s data worth? Here are some ways to find out

Business and technology executives are nearly unanimous in their recognition of data as one of their most strategic assets. For many, data is the raw material of business. It’s an asset from which tangible value can be created. This conviction is..

Related topics: Digital Economy, Featured
Len Gilbert
By Len Gilbert
September 7, 2017

Five steps to turn strategic vision into executional excellence

The successful CEO must understand how best to translate a strategic vision into a clear execution plan. At dPrism we have worked with a number of our clients to improve their executional capabilities. I’ve distilled our learnings into five..

Related topics: Digital Transformation, Featured
Paul Bonington
By Paul Bonington
August 31, 2017

Construction’s digital breakthrough

Digital transformation and innovation has cascaded through major global industries over the last decade. However, construction has lagged somewhat conspicuously behind. In fact, a recent study from the McKinsey Global Institute ranked..

Related topics: Digital Transformation
David Saabye
By David Saabye
August 24, 2017

Automation’s little secret – it improves quality and can create jobs, too

Workforce automation brings to mind robotic arms assembling vehicles in Detroit, saving money for automakers by replacing humans who used to do those jobs. But these days automation isn’t restricted to manufacturing—and it can actually be an..

Related topics: Digital Innovation
Adriaan Bouten
By Adriaan Bouten
August 17, 2017

Trends in the digital workplace

Two major digital trends in the workplace are changing the way we work, and enabling the millennial workforce in ways we have never seen before. The first trend is what I call the “app-itization” of the tools and platforms we all use, including..

Related topics: Digital Innovation
Dora Chomiak
By Dora Chomiak
August 10, 2017

Automation, revenue and the all-night meat market

Much has been written about how automation can reduce costs in an organization, but what about growing revenue? How can your company benefit from automation by reaching new customers and closing sales that are otherwise out of reach?

Related topics: Digital Innovation
Len Gilbert
By Len Gilbert
August 3, 2017

I got a credit card today and it made me smile

Recently, Amazon has been all over the news for its dramatic purchase of Whole Foods. I like this move for a variety of reasons, but primarily because I’m looking forward to seeing how the company reinvents the grocery shopping experience for its..

Related topics: Customer Centricity
Paul Bonington
By Paul Bonington
July 27, 2017

Transforming? Be sure to synchronize product, platform and brands

Faced with accelerating technological, social and economic change, we know businesses are fast becoming more responsive to market forces, and are more adept at thinking about and initiating critical transformations.

Related topics: Digital Transformation
David Saabye
By David Saabye
July 20, 2017

What has your smart home done for you lately?

On an average day, my iPhone receives 22 notifications from the Nest camera in our house, eight open/close updates from our garage door, and an occasional email from our car detailing tire pressure and oil life. Last week, the fire alarm in our..

Related topics: Digital Innovation, Customer Experience
Mike Mills
By Mike Mills
July 13, 2017

Yes, computers can now learn and adapt. Can you?

According to Google Trends, we hit “peak AI” in May 2017. In that month, Google searches for the term “artificial intelligence” in U.S. business and industry sources outpaced any period since March 2004 (when the AI film “I Robot,” with Will..

Related topics: artificial intelligence, automation, Digital Innovation
Jonathan Murray
By Jonathan Murray
July 10, 2017

Moving toward the Composable Enterprise

We at dPrism are often asked to summarize our approach to digital transformation in the enterprise. While specific technologies continue to rapidly evolve, this article, written by CTO Jonathan Murray, remains as relevant today as when it was ..

Related topics: Digital Transformation
Richard Fusco
By Richard Fusco
July 6, 2017

Getting data science out of the lab—and into the enterprise

Not so long ago the mere mention of a data scientist would evoke images of Ph.Ds in white lab coats huddled around flashing video screens working their statistical magic, tuning complex algorithms in the search for patterns and insights. Such was..

Related topics: Digital Innovation
Len Gilbert
By Len Gilbert
June 29, 2017

Seeing around the corners–Five predictions for the future of driverless cars

One of my favorite things to do is to look at technology on the horizon and speculate on what I think will happen. How might different market segments be positively or negatively impacted [see previous posts on blockchain and Augmented Reality]?

Related topics: emerging technologies
Paul Bonington
By Paul Bonington
June 22, 2017

Need an organizational wheel alignment? Try a user-centered personas workshop

Are your sales, marketing and product departments aligned and synchronized? Or is your organization pulling slightly to the left or the right, creating resistance to optimal market traction and revenue performance?

Related topics: Digital Transformation
David Saabye
By David Saabye
June 15, 2017

'Hey Siri, what time is high tide?'

Apple announced the HomePod last week, the latest entry into the smart speaker market. Powered by Siri, Apple promises not just an intelligent assistant, but intelligent sound. Despite the high price tag, this device could be the hottest holiday..

Related topics: Digital Innovation, Product Development
Dora Chomiak
By Dora Chomiak
June 8, 2017

Don’t wait for AI and Big Data to start listening to your customers

Regardless of how you segment them, your customers have at least one thing in common: They’re all buying something from you. And because of that one obvious fact, they’re also telling you valuable things that can help your company grow and..

Related topics: Digital Transformation
Len Gilbert
By Len Gilbert
June 1, 2017

How to 'move fast and break things'

LinkedIn co-founder Reid Hoffman interviewed Facebook CEO Mark Zuckerberg and others on a recent episode of his excellent podcast Masters of Scale. The discussion centered on the need to launch products quickly: testing, learning and iterating,..

Related topics: Product Development
Richard Fusco
By Richard Fusco
May 25, 2017

When AI comes to your market, will you be ready?

It’s not just the stuff of futuristic IBM or Intel TV commercials: Artificial Intelligence (AI) technologies are indeed driving the next wave of digital transformation in the business world. And businesses that are already moving forward with..

Related topics: ai, artificial intelligence, emerging technologies
Adriaan Bouten
By Adriaan Bouten
May 18, 2017

Cloud-based tools 2.0: My wish list    

As I wrote in an earlier blog post, the dPrism office is essentially an entirely outsourced digital workspace. We use cloud-based apps to manage  practically everything, including documents, time sheets, collaboration and projects.

Related topics: Resources
Len Gilbert
By Len Gilbert
May 11, 2017

Augmented reality demystified

Augmented Reality (AR) has been in the news a lot lately. Let’s take a look at what it is and how it might impact your business.

Related topics: augmented reality, Digital Innovation
Paul Bonington
By Paul Bonington
May 4, 2017

The transformation imperative: Don’t be a transactional leader

The pressure for businesses to transform and sustain a culture of change has never been greater. Traditional companies are giving ground to upstarts at an increasing rate. In fact, only 64 companies have endured on the S&P 500 for the past 50..

Related topics: Digital Transformation
David Saabye
By David Saabye
April 27, 2017

How can your product provide a premium experience?

Marketers love to tout the “premium” aspects of wares they promote. McDonald’s sells premium salads, Alamo rents premium vehicles and Hanes offers premium socks. But do all these goods really live up to our expectations of premium?

Related topics: Customer Centricity, Product Development
Adriaan Bouten
By Adriaan Bouten
April 20, 2017

Can’t prioritize your goals? Try pairwise comparisons

As executives, we’ve all been pummeled with advice on the importance of strategic planning, setting goals and making tough choices. (At dPrism, we’ve done our share of the pummeling). Less discussed is how to make tough choices as a group: How..

Related topics: Resources
Len Gilbert
By Len Gilbert
April 13, 2017

Blockchain: Making cutting-edge your edge

Like most of you, I try to keep up with the incredible pace of emerging technologies around the world. I am always trying to figure out how these technologies can apply to me and to my business/clients. Sometimes it takes a particularly..

Related topics: emerging technologies
Richard Fusco
By Richard Fusco
April 6, 2017

A new ‘Innovator’s Dilemma’: Sorting through the pile of later theories

Innovation, simply as a straightforward process or as a core strategic approach, has never been more imprinted in the business psyche than it is today.   A key reason for this is the velocity of technology advances fueling an explosion of new..

Related topics: Digital Innovation
Adriaan Bouten
By Adriaan Bouten
March 30, 2017

Your employees are also your ‘customers’

You’ve heard it many times: Be customer-focused, understand the customer experience, and employ customer-centric design. The customer experience is one of the appropriate and needed aspects of the digital experience.

Related topics: agile, customer, employee, Resources
Paul Bonington
By Paul Bonington
March 23, 2017

For marketers, yesterday’s 'non-working' budget is today’s digital investment

Traditionally, marketers placed great emphasis on the ratio of “working spend” versus “non-working spend” in their annual budgets. For those unfamiliar with the terminology, working spend refers to the dollars allocated to messaging placed in..

Related topics: Digital Economy
Len Gilbert
By Len Gilbert
March 16, 2017

Lessons learned from Netflix’s double pivot

I am a longtime Netflix subscriber and one of the few people who still gets DVDs in addition to the streaming package. It is a company I admire, and one of the very few that has pulled off a successful pivot not just once, but twice.

Related topics: Digital Innovation
Mike Mills
By Mike Mills
March 9, 2017

The big problem with your strategic plan? Shifts happen.

Look at the calendar. That far along in the year already? It seems only yesterday when your organization started January with a twinkling sense of optimism and a strategic plan that laid out the next 12 months with military precision.

Related topics: agile, Digital Transformation, smart, Best Of
Richard Fusco
By Richard Fusco
March 2, 2017

Trying to distill the buzz around digital transformation? Think customer experience and data.

In case you missed it, the phrase “digital transformation” is everywhere. Google it, and you will be presented with a list of nearly nine million links. That’s not as many as “big data” (64 million references), but it is quickly rising as the..

Related topics: Customer Centricity, Customer Experience, data, Digital Transformation, Best Of
Adriaan Bouten
By Adriaan Bouten
February 23, 2017

Is your business digitizing or transforming?

Is your company in need of digital transformation – or digitization? There’s an important distinction. With digitization, you’re doing the same thing – albeit in a digital way – but are not producing new results. In fact, this usually just adds..

Related topics: Digital Transformation, Best Of
Len Gilbert
By Len Gilbert
February 16, 2017

Want to tune into the digital marketplace? Change your channels.

If your business is still relying on a traditional e-commerce website, remember: There’s nothing traditional about the digital economy. Geography and demographics don’t matter anymore – they’ve given way to unseen customers who should be able to..

Related topics: eCommerce & mCommerce
Paul Bonington
By Paul Bonington
February 9, 2017

Doughnuts to dollars--through digital marketing savvy

Digital transformation is popping up in many unexpected ways today. It’s impacting even routine transactions, like buying a doughnut.

Recently I was in a trendy urban food court and was attracted to a display of sinfully rich-looking gourmet..

Related topics: Digital Economy, Digital Innovation
Hailey Swartz
By Hailey Swartz
February 2, 2017

Using the principles of essentialism to deliver a winning MVP

Recently, I finished reading the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown. McKeon explains the value of doing less, but doing it better in order to make the highest contribution. He shares ideas on how to decide what to..

Related topics: essentialism, mvp, Product Development
Mike Mills
By Mike Mills
January 26, 2017

Stop focusing so much on your customers. And start paying attention to your users.

If you’re lucky, at least one person in your organization – probably a graphic designer or product development manager – seems to have an aversion to the word “customer,” in favor of the word “user.” They’re always talking about “user needs” and..

Related topics: Customer Experience, Product Development
Len Gilbert
By Len Gilbert
January 19, 2017

Five steps to ensure successful execution of your strategy

The need to accompany a well-articulated strategy with a clear plan to execute it has been counseled for thousands of years. The ancient Chinese military strategist, Sun Tzu, summed it up as: “Strategy without tactics is the slowest route to..

Related topics: Digital Transformation, execution, strategic goals, strategy
Richard Fusco
By Richard Fusco
January 12, 2017

Are bots the next big thing?

What if you could free yourself of most of the apps on your mobile phone and still get the services and information you want, easier and faster?

And what if you could automate some of the most common support, website and e-commerce features of..

Related topics: artificial intelligence, bots, Design & Dev, digital technology
Adriaan Bouten
By Adriaan Bouten
January 5, 2017

Eight steps toward successful “enterprise agile”

Large projects often fail. Many times, a lot of time and money is expended before that failure is recognized, simply because the projects are so large. So, while it is best to succeed, if failure is in the cards, it’s best that it happens quickly.

Related topics: agile, Digital Transformation
dprism
By dprism
December 29, 2016

The dBrief: Best of 2016

Here's a look back at our three most popular dBrief blog posts for 2016. We'll be back next week to start off 2017 with a new dBrief. Happy holidays to all our readers!

Related topics: Customer Centricity, Customer Centricity, Digital Innovation, dprism
Hailey Swartz
By Hailey Swartz
December 22, 2016

Five Roadblocks that Separate Ideas from Execution

Product owners are often full of good ideas for improving customers’ experiences and satisfaction with their digital products or services. But there are also some common roadblocks that hinder successful execution of those ideas. Here are five..

Related topics: Agile Development, Digital Business, Product Development
Len Gilbert
By Len Gilbert
December 15, 2016

Four Favorite “Big Company” Innovations

Innovation should not be reserved for digital players and start-ups. Agility in any businesses requires the ability and creativity to adapt to changing markets and customer needs. There are plenty of established legacy businesses that are..

Related topics: agile, Digital Innovation, Digital Strategy, digital technology, innovation, Uncategorized
Len Gilbert
By Len Gilbert
December 8, 2016

Five Ways to Turn Customer Insight from “Nice” to “Necessary”

We’ve all been at companies that talk the talk but don’t walk the walk when it comes to the importance of customer feedback and insight. At these companies, client feedback is often stuck in silos (Customer Service, Account Management, etc.) and..

Related topics: Customer Centricity, Customer Centricity, Customer Experience, Digital Business, Best Of
Mike Mills
By Mike Mills
December 1, 2016

Yes, Nonprofits, You Too Have a Digital Future

Join a group. Share. Learn. Advance your career. Meet up.

Executives of membership-based associations are painfully aware that many of the basic roles their organizations have long played can now be handled over a smartphone – without them.

Related topics: associations, Digital Innovation, Digital Marketing, Member Value Proposition, non-profit
Adriaan Bouten
By Adriaan Bouten
November 3, 2016

Here’s Our Stack, What’s Yours?

Digital Prism Advisors is constantly experimenting with new platforms as well as sitting for product demos (see below for our latest update to this post).

Related topics: Digital Economy, Digital Innovation, digital technology, digital tools, marketing
Len Gilbert
By Len Gilbert
October 13, 2016

Cybersecurity's Key Areas & Best Practices

According to Techcrunch, the 2013 breach of Target cost a whopping $162M. In a year of increasingly damaging public hacks, it’s important to reiterate the central place that cybersecurity must play in every company’s digital strategy.

Related topics: Cyber Security, cybersecurity, Digital Strategy, Digital Transformation
Len Gilbert
By Len Gilbert
September 29, 2016

Don’t Think Services, Think About Experiences

When working with clients to imagine their future digital successes, we use a few different lenses to help build digital strategy. First we use the lens of customer centricity, staying close to customer needs and reimagining strategy built around..

Related topics: Customer Centricity, Digital Experience, Digital Strategy
Adriaan Bouten
By Adriaan Bouten
September 15, 2016

Data is the ‘Oil’ of the Digital Economy

It’s become a business cliche but it remains true: data is the ‘oil’ of the digital economy. Data enables everything in the digital marketplace, it is the means by which every company or organization can become more effective, efficient, customer..

Related topics: data, Digital Innovation, innovation
Adriaan Bouten
By Adriaan Bouten
August 11, 2016

The New Digital Economy Requires New Ways of Working

Take a close look at the structural differences between startups—and just about everyone else. Startups, which rely upon being quicker and more innovative than legacy organizations, have flatter hierarchies, more cross-team collaboration, rely..

Related topics: agile, digital disruption, Digital Innovation
Mike Mills
By Mike Mills
July 28, 2016

Nonprofits: Time to begin augmenting your reality

If you’re a forward-thinking executive for a membership-based nonprofit, chances are this summer's Pokémon Go craze has already given you one of those "a-ha" moments. That voice inside your head is correct: The same “augmented reality” technology..

Related topics: augmented reality, Digital Innovation, innovation, nonprofits
Adriaan Bouten
By Adriaan Bouten
July 22, 2016

Digital is not just an update, it’s a new beast

At the risk of sounding redundant, I’d like to unpack the meaning of my assertion that digital is not just an update but rather a completely new beast. I’ve written about it before as it tends to be one of the hardest ideas for new clients to..

Related topics: agile, Digital Innovation
Len Gilbert
By Len Gilbert
July 7, 2016

Three Essential Questions for Associations

Not too long ago, professional membership associations held a near monopoly at the center of industry communities. Whether you were an architect, fireman, surgeon, auto dealer, or civil engineer an association with conventions, developmental..

Related topics: associations, Digital Innovation, Member Value Proposition
Len Gilbert
By Len Gilbert
June 23, 2016

Customer Centricity is the North Star of Digital Innovation

About a year ago, I wrote about the paramount importance of customer-centricity and customer experience in the digital economy. I focused on the idea that there is the direct correlation between listening to customers and achieving better..

Related topics: Customer Centricity, Digital Innovation
Michael McNerney
By Michael McNerney
June 15, 2016

VR advertising needs to learn key lessons from the past

Advertising in virtual reality is so new that its most basic issues, such as effective mass-market advertising and the scale required for distribution, have yet to be addressed. The elements of that distribution scale include a large, aggregated..

Related topics: Virtual Reality
Paul Bonington
By Paul Bonington
June 7, 2016

Account Based Marketing – Exploring a Powerful Digital Initiative

What happens when you combine unprecedented access to internal and external data sources, new analytical tools, data mobility across the enterprise, and sophisticated digital marketing technologies? You have the perfect recipe for an explosive..

Related topics: Digital Innovation
Adriaan Bouten
By Adriaan Bouten
May 10, 2016

Digital’s Most Important Lessons

This week my team at Digital Prism delivered best-in-class work to our 20th client. Last month we passed the two year mark, that’s two years of helping to bring digital success to companies and organizations in all types of spaces. I want to..

Related topics: Digital Transformation
Michael McNerney
By Michael McNerney
May 10, 2016

Digital Product Design Requires Strong Organizational Leadership

Building useful digital products and meeting market needs in a legacy organization requires strong general management, not just good design. While the digital economy has changed the game, legacy companies can draw upon their strengths to develop..

Related topics: Digital Product Design, Digital Transformation, Legacy organizations, Product Development
Mike Mills
By Mike Mills
May 10, 2016

Online publishers can’t see a future in micropayments. Here’s what they’re missing.

Despite the impressive list of top publications that have signed onto Blendle’s “iTunes for newspapers” platform on March 23, publishers remain very nervous about micropayments for news articles. Senior news executives typically view per-article..

Related topics: digital media, Digital Publishing, micropayments
Len Gilbert
By Len Gilbert
April 7, 2016

How to use Agile for Enterprise Project Planning

Big projects with big budgets and far-off goals very often fail. Like everyone, I’ve been involved with a number of slow-moving and expensive enterprise projects that consumed thousands of hours and tens of millions of dollars while adding very..

Related topics: Agile Development, approach, Digital Innovation, project management
Mike Mills
By Mike Mills
February 25, 2016

Publishing anarchy? You need content governance

Your customers are complaining that their email inboxes are overflowing with your organization’s repetitive or irrelevant messages. Managers of several departments feel free to publish to your website at will, resulting in a muddled user..

Related topics: Customer Centricity
Len Gilbert
By Len Gilbert
February 11, 2016

A 360-Degree View of Your Customer

I recently spent 30 minutes trying to solve a problem in the customer service section of a service provider's website. Frustrated I picked up the phone and called them. The representative answered and somehow already knew my exact problem, and..

Related topics: Customer Centricity, Customer Centricity, Customer Experience, Digital Strategy
Michael McNerney
By Michael McNerney
January 29, 2016

Virtual Reality: Three Opportunities & Three Hurdles

Virtual Reality (VR) continues to generate considerable buzz in the consumer space. January’s Consumer Electronics Show where Facebook’s Oculus announced pre-orders for the Rift gave the press plenty to write about. The $81B gaming industry will..

Related topics: virtual reality, Virtual Reality
jbacon
By jbacon
January 21, 2016

The New Digital Economy Workplace

Digital Prism Managing Director Jason Bacon has led digital proposition development and digital transformation initiatives in Finance, Travel, Sports, Media, and Business Services. Here, he helps us to understand the careful balance between the..

Related topics: Digital Economy
Adriaan Bouten
By Adriaan Bouten
January 14, 2016

Introducing dprism’s Expanding Team

Over the past few months, the dprism team has grown quite a lot. We’ve added four new managing directors and one new consultant. These five new people bring with them a truly titanic amount of experience, insight, and instinct into digital..

Related topics: Digital Transformation
Len Gilbert
By Len Gilbert
January 7, 2016

Top 5 Digital Economy Trends of 2016

What will define this year in digital business? 2016, I believe, will be a year where the digital trends and advances from the previous few years come to a head. From virtual reality to the internet of things to smarter, data-driven marketing..

Related topics: 2016, Digital Business, Digital Economy, Digital Transformation
Mike Mills
By Mike Mills
December 17, 2015

Know Your Enterprise Ecosystem

After reading Pro Publica’s latest takedown of the American Red Cross, it seems clear that CEO and former AT&T executive Gail McGovern has been using the tattered playbook of the old Ma Bell telephone monopoly to run the venerable charity aground.

Related topics: Digital Economy
Michael McNerney
By Michael McNerney
December 10, 2015

Virtual Reality: Will It Disrupt My Organization?

There is a lot of talk around virtual reality due to the upcoming releases of the Oculus Rift and HTC Hive headsets. Adding to that, The New York Times recently launched immersive VR stories, delivering 1.2 million Google Cardboard VR headsets..

Related topics: Virtual Reality
Adriaan Bouten
By Adriaan Bouten
November 18, 2015

5 Digital Pitfalls & How to Avoid Them

Adapting to a digital economy seems so easy, but it’s not. For years, the same errors have been made and traps fallen into. Perhaps it’s not surprising given the ever-shifting landscape, but here is my list of the top 5 digital pitfalls and how..

Related topics: Digital Transformation
Jeanne Jennings
By Jeanne Jennings
November 5, 2015

Revenue per Email

When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a little more exotic – one of my favorite email marketing metrics is Revenue per Email (RPE).

Related topics: Digital Marketing, email, email marketing
Len Gilbert
By Len Gilbert
October 22, 2015

My Top 5 Ways to Foster Innovation

The rise of the digital economy has made fast and continuous innovation a requirement of successful business. One truly innovative idea can bring down industry giants or disrupt an entire sector in only a few years, therefore all businesses must..

Related topics: agile, Digital Innovation, Digital Strategy, innovation
Adriaan Bouten
By Adriaan Bouten
October 8, 2015

Why Digital Accessibility Matters...

Without a disability or handicap, it’s easy to use your computer, tablet, or smartphone without ever noticing your device's accessibility features. Without a disability, it's also doubtful that you’ve purchased an assistive app or been frustrated..

Related topics: Digital Transformation
Jeanne Jennings
By Jeanne Jennings
October 5, 2015

Making the Case for Email Marketing

Effective marketing is critical to success in the digital economy– and email is the most effective and most profitable marketing channel around.

Related topics: Digital Marketing, email marketing
Len Gilbert
By Len Gilbert
August 19, 2015

Why Customer Experience = $$$

Most companies say they are customer-focused or customer-centric, it’s a buzzword that is pretty easy to throw into marketing copy. A truly customer-centric company understands the direct correlation between listening to their customers and..

Related topics: Digital Transformation
Adriaan Bouten
By Adriaan Bouten
August 12, 2015

The Internet of Things? No, the Internet of Experience...

In the not so distant future, my average workday will be different.

Related topics: Digital Transformation
Len Gilbert
By Len Gilbert
July 16, 2015

How to Develop an mCommerce Strategy...

If you’re just now developing your mCommerce strategy congratulations but you need to move quickly. Mobile traffic overtook desktop computer traffic as the dominant way in which people shop online back in August 2014 and the mCommerce market is..

Related topics: Digital Transformation
Adriaan Bouten
By Adriaan Bouten
June 30, 2015

Agile isn't just for Software Development...

Agile methodology has become the go-to method of software development. Formally born in 2001, Agile is a management framework designed to accommodate the unpredictable and empirical world of software development with adaptive planning,..

Related topics: Agile Development, Digital Transformation, Project Managment
Len Gilbert
By Len Gilbert
June 11, 2015

How to Succeed at Freemium

I have a confession to make. I never spend more than $5 for a game on my smartphone, but I have spent many times that amount on “free” games. I’ve bought faster cars, more powerful guns, and ‘clues’ in trivia games without giving it much thought...

Related topics: Digital Business, Digital Strategy, Digital Transformation, Freemium
Len Gilbert
By Len Gilbert
May 18, 2015

Digital Transformation & Cyber Security

Cyber Security is one of the pillars of Digital Transformation and it is no longer just an IT issue, it’s a business issue. As business models and assets move deeper into the digital sphere (the cloud, etc), they become more susceptible to..

Related topics: Digital Transformation
Len Gilbert
By Len Gilbert
April 22, 2015

Biggest Transformation Failure of the Last 20 Years?

Indulge me in an enlightening thought experiment, I’d like to go back-in-time twenty years and describe 2015 to my younger self. Tell ‘95-Len about the internet’s huge role in 2015 life, so ubiquitous it has become nearly invisible. Show my..

Related topics: Digital Transformation
Jonathan Murray
By Jonathan Murray
April 19, 2015

The Composable Enterprise™

We have witnessed a major shift over recent decades towards a digital services based economy[1]. Exponential growth in the power of information technology enhanced by Internet driven network effects mean that even the most mundane manufactured..

Related topics: approach, Digital Transformation, Uncategorized
Adriaan Bouten
By Adriaan Bouten
March 3, 2015

Wait, Wait...Before you start a Digital Transformation!

Digital transformation is the realignment of business models, processes, and technology to engage digital customers. For many, transformation has become an absolute business imperative as the information age permanently alters consumer behavior...

Related topics: Digital Transformation
Len Gilbert
By Len Gilbert
February 18, 2015

What is Digital Transformation?

What is digital transformation and how can your business benefit? I’m very excited to start answering that question for our clients as a Managing Director of Digital Prism Advisors. Here, I will be helping my mentor and former boss Adriaan Bouten..

Related topics: Digital Transformation
Adriaan Bouten
By Adriaan Bouten
February 9, 2015

Why Digital Strategy Comes First...

It happens often and always catches my attention that someone well-placed or high up in their company conflates digital strategy and technology strategy, or worse yet reverses the terms flat out. It’s a misnomer worth correcting because, with a..

Related topics: Digital Transformation
Adriaan Bouten
By Adriaan Bouten
January 13, 2015

5 Skills Every Chief Digital Officer Needs...

The rise of the Chief Digital Officer is here. By 2016, around half of Fortune 500 companies will have CDOs navigating the waves of digital innovation and disruption in their businesses. It’s a progressive position, taking pressure off both..

Related topics: Digital Transformation
Adriaan Bouten
By Adriaan Bouten
December 18, 2014

The 3 Things 2014 Taught us about Digital Business Transformation...

2014 has been a major year for digital transformation, we’ve seen a slew of investment into digital and some innovative digital business models hit the market. So, what lessons has this year taught us? What did we learn from digital..

Related topics: Digital Transformation
Adriaan Bouten
By Adriaan Bouten
December 3, 2014

The Necessity of Digital Business Transformation

Even the stodgiest of old-school companies are facing the fact that a digital presence is now a vital part of any successful commercial strategy. Digital transformation is not about putting an online wrapper around the existing product suite;..

Related topics: Digital Transformation

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